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Spicy exchange / 2022

Google searches for "hot sauce" to hit an all-time high in 2022

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Google searches for "Hot sauce" have been trending upward since 2008, seeing growth of more than 200%.

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Our market research experts project searches to reach an all-time high in 2022, with 15% YoY growth.

Searches to reach all-time high in 2022

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Hot sauce market set to grow 78% by 2026

Valued at around $2.75 billion in 2020, the hot sauce market is projected to reach $4.9 billion by 2026

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Why is interest in spicy food on the rise in 2022?

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Globalization and social media

Over the last decade or so, people have become increasingly aware and interested in spicy foods  as they become more popular on social media.

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During COVID lockdowns, people started cooking from home more, and showed increased interest in trying new foods including spicy foods.

COVID

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Brands taking note

Big brands like Mountain Dew, Zaxby's, and General Mills are hopping on the bandwagon, launching incredibly popular limited-time novelty spicy foods.

Read the full 2022 market report

Learn more facts and stats about spicy foods in 2022, plus snag our free infographic.

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