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Spicy exchange / 2022

The spicy food market is heating up in 2022

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Google searches for "Hot sauce"  are on the rise! They have seen growth of more than 200% since 2008.

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We expect to see 15% YoY growth in 2022, with searches hitting an all-time high.

Searches projected to reach an all-time high for 2022

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Hot sauce market to hit nearly $5b by 2026

Currently valued at around $2.75 billion in 2020, the hot sauce market is projected to grow by 78%, reaching $4.9 billion by 2026

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Why is spicy food so popular right now?

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Viral social media driving globalization

Over the last decade or so, social media has increased awareness and familiarity of different spicy cuisines.

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People started cooking from home and experimenting more with new flavors during COVID lockdowns.

COVID-19 Lockdowns

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Brands jumping on the bandwagon

Brands including Zaxby's, Burger King, and Mountain Dew are hopping on the bandwagon with viral spicy food releases.

Read the full 2022 market report

Learn more facts and stats about spicy foods in 2022, plus snag our free infographic.

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